B.M.M - Bachelor of Mass Media



  • FY B.M.M
    (Sem 1st)

    6 months
  • 1. Effective Communication Skill - I
  • 2. Fundamentals of Mass Communication
  • 3. Introduction to Computers
  • 4. Introduction to 20th Century World History
  • 5. Introduction to Sociology
  • 6. Economics
  • FY B.M.M
    (Sem 2nd)

    6 months
  • 1. Effective Communication Skill - II
  • 2. Political Concepts and Indian Political Systems
  • 3. Principals of Marketing
  • 4. Introduction to Psychology
  • 5. Principals Of Management
  • 6. Introduction to Literature in English




  • SY B.M.M
    (Sem 3rd)

    6 months
  • 1. Introduction to Media Studies
  • 2. Creative Writing
  • 3. Understanding Cinema
  • 4. Introduction to Public Relations
  • 5. Cultural Studies
  • 6. Advanced Computers
  • SY B.M.M
    (Sem 4th)

    6 months
  • 1. Introduction to Advertising
  • 2. Introduction to Journalism
  • 3. Radio and Television
  • 4. Print Production and Photography
  • 5. Organisational Behaviour
  • 6. Mass Media Research




  • TY B.M.M
    (Sem 5th)

    6 months
  • 1. Journalism
  • 2. Reporting
  • 3. Editing
  • 4. Journalism and Public Opinion
  • 5. Feature and Opinion
  • 6. Indian Regional Journalism
  • 7. Newspaper & Magazine Making (Project Paper)
  • 8. Advertising
  • 9. Copy Writing
  • 10. Media Planing and Buying
  • 11. Consumer Behaviour
  • 12. Advertising and Design (Project Paper)
  • 13. Brand Building
  • 14. Advertising in Contemporary Society
  • TY B.M.M
    (Sem 6th)

    6 months
  • 1. Journalism
  • 2. Journalistic Laws and Ethics
  • 3. Internet and Issues in Global Media
  • 4. Broadcast Journalism
  • 5. Business and Magazine Journalism
  • 6. News Media Management
  • 7. Contemporary Issues
  • 8. Advertising
  • 9. Financial Management for Marketing and Advertising
  • 10. Contemporary Issues
  • 11. Agency Management
  • 12. Advertising and Marketing Research
  • 13. Legal Environment and Advertising Ethics
  • 14. The Principals and Practice of Direct Marketing